Mobile and Web Analytics for Business Intelligence
- Measuring metrics like traffic, views, searches, and trends to facilitate marketing research
- Studying the bounce rate to comprehend the possible reasons for the same
- Navigation and keyword analysis to work on giving an enhanced user experience
- Using the data to optimize the performance of the mobile app or website
Analytics is a business function which can’t be neglected as it serves key information about the user journey. App and web analytics give comprehensive real-time information related to the user behavior as well as events related to the business. The data so analyzed is presented in the form of reports and metrics such as user engagement, retention, uninstalls, revenues, and more. In addition to the fact that it gives an in-depth insight into the user behavior, but also presents a clear picture for comparison with the market and industry trends. Businesses can utilize these reports to optimize their online performance and build strategies for the future.
We Help You Understand User Journey With Reliable Analytics Solutions
At Marketizing, we offer reliable business analytics service to assist you interpret and analyze business data for taking best decisions. Our app and web analytics advisors serve data usability and empower you to uncover the unmatched opportunities it brings for business development. We use innovative techniques to track and analyze the user journey on the web and mobile selling channels in a reliable manner. From this analysis, we gather rich and relevant insights that help us in tweaking the business strategies to amplify the traffic, engagement, and conversions. We leverage the analytical insights to assist businesses to enhance their performance and achieve their objectives.
Services We Offer
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
- Conversion Rate Optimization
- Online Reputation Management
- Pay Per Click
- Email Marketing
- App and Web Analytics
- Advanced Tracking Techniques
- Facebook Pixel Tracking
- Ecommerce Marketing
- Ecommerce Website Development
Data Collection
Data is the core of business intelligence as all the key decisions are based on it. The process begins with the collection of relevant data about the users, with metrics like history, preferences, demographics, and so forth being gathered. At Marketizing, we collect the entire user data from all existing sources such as websites and mobile applications. We piece together the information and make it usable for further processing.
Information Audit
Since data is collected from different sources, it may be huge and some of it may be redundant. Our web and app analytics consultants perform an extensive information audit to filter the usable data and discard the irrelevant data. We segment the data to measure only those metrics that are significant for business decisions. Our job is to unwind the opportunities that lie hidden in the vast data we collect.
Analytics Implementation
Once the data is segmented and transformed into usable information, the actual process of web and app analysis is executed. As a trusted Digital Analytics Company, we process and analyze the data to learn all about the key metrics and patterns such as user engagement, conversion, retention, app uninstalls, and more, on the app as well as the website. Our experts help you in transforming raw data into useful, actionable information.
Reporting
Reporting plays an important role in the analytics process as it actually presents information in the usable form. We offer informative and understandable custom reports to the clients so that they can take relevant business decisions. We likewise give Google Analytics Consulting services to assist you interpret these reports and follow up on the data they give.